The Cluetrain Manifesto

My friend Josh will be ecstatic to learn that The Cluetrain Manifesto is featured prominently in the current issue of The Economist.

The occasion is an article on how marketers are tapping social networks in the cause of promoting their clients’ products. The Economist points to “Cluetrain” as the first broad statement of what they are trying to do.

You might want to read the article and then consider what you are revealing on your Facebook or My Space Page. 

If you aren’t familiar with the 95 theses (not a coincidence: the authors are hoping to revolutionize marketing the way that Luther tried to revlotionize the Church) of The Cluetrain Manifesto, the entire text is online. Go to the home page for a quick recap, then click on “Read. . .” in the left navigation bar.

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2 Responses to “The Cluetrain Manifesto”

  1. Josh Bancroft Says:

    Yay! Cluetrain 4 Eva! 😉

    Did you ever read the whole thing? I find myself STILL recommending it constantly, and wanting to buy a copy to give someone about once a week. I should buy a bunch in bulk. 🙂

    Another great read, by one of the Cluetrain authors (David Weinberger, who is also a great blogger) is “Small Pieces Loosely Joined”. It’s a theory of why we all care so much about the web, from a very human, non-techie perspective. Great stuff – I think you’d like it, Marianne.

  2. Marianne Says:

    Thanks, Josh. Your recommendations are always worthwhile.

    I read the book (you may remember that I bought it in hard copy, since that’s my preference). I didn’t think it particularly revolutionary, but I thought it was a cogent statement about how things were changing and what businesses need to pay attention to. It’s a good read, well organized and insightful.

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