Updated with access to the Beer Chips Web site
I don’t buy things because of their packaging, but I have to admit that when I see what I consider elegant and well thought out packaging, it catches my attention and admiration.
One of the reasons I bought the first bag of Beer Chips was the packaging. It caught my eye. It has the visual quality of a mylar balloon, suggesting lightness AND festivity, celebration. It’s bright gold, suggesting richness and elegance. The lettering is black, nice for contrast, but also pretty assertive. Altogether, it was enough to make me pick up the package and look at it, even thought I had already gone through checkout.
On the back was some information about the product, which was nice, and the suggestion that although Beer Chips wouldn’t make me drunk, they might make me more interesting. Nice point. There was also an e-mail address in case I had “something important to tell them.” Very nice!
Then there was the upside down entry that I mentioned to Lisa in my earlier post: “If you can read this, you’re spilling your Beer Chips.”
They had me then, and I had to try them. I have a huge aversion to the warning labels that seem to be mandated on everything from toilet paper to tractors. When I read most of them, my immediate reaction is, “Duh! People who need this warning should be subject to Darwin’s hypothesis about the survival of the fittest.”
But I admit that I found it rather charming that the Beer Chips folks would consider warning people who might be using their product in conjunction with somewhat less than responsible activity not to waste the product. Then I discovered they were manufactured and sold from Portland.
I picked up a bag and got back in the checkout line.
My overall reaction as a consumer: They’re very tasty. They are a tiny bit sweet, somewhat like the sweet potato chips that are appearing now, but they are also very, very crisp, like another Portland product, Kettle Chips, that I also find a favorite.
The bag is nearly empty, and truth be told, I’ll probably buy more, even though I don’t eat potato chips all that often. But these were yummy and a good value for the money. Besides, these seem to be quirky people that I would be happy to support.
If you’d like more information about Beer Chips, including the ability to order them even if you don’t live in Oregon, go to the Beer Chips Web site.
PS: It appears that this post is going to come from Moonjelly. I’m still learning some of the ins and outs of WordPress, but I’m participating in another blog where I’d rather be a little more anonymous, so I’ve changed my public name and picture. If it bothers you, let me know.